When the blog AstheJoeFlies, a niche travel blog that focuses on traveling with award miles, needed a new logo and branding elements, Tsai Designs was able to lend a hand. The new logo and gravatar for the company reflects the intended brand associations. The elements are simple, “average,” clean, and convey "travel." In addition, the new blog colors are no-nonsense and a match the airline industry.
This logo was designed for Miles to the Magic, a blog dedicated to tips for accruing airline and hotel points and miles via credit cards and promotions to apply toward Disney trips. The blogger needed a design that visually conveyed the content of his blog: Disney, magic, travel. The resulting logo captures the feel of Disney without saying “Disney” by incorporating the recognizable Disney sunset colors and castle, and the stars and airplane detail are a wink to travel and “magic.”
Pam Fong Photography enlisted the creative services of Tsai Designs to design a new logo and a matching business card for the thriving freelance photography business based out of San Francisco, California.
This new logo was designed for Molly’s Pilates, a Charlotte, N.C., Pilates studio specializing in private lessons in reformer training. The business commissioned a peaceful-looking logo that incorporates a flower, without looking too feminine. The final result is a logo design featuring a flower reminiscent of a lotus, created with elements of the character "M," emphasizing the company name.
Pavement Recyclers is a company that sells Bagela brand asphalt recycling machines, which are sold worldwide. This type of pavement maintenance equipment allows pavement contractors to recycle pieces of old asphalt to make new mix. As part of the company's advertising campaign, TsaiDesigns was asked to design fun and creative ads to run in trade magazines showcasing the benefits of Bagela asphalt recyclers. These photo illustration style ads turned out to be a big hit.
Baker and Taylor, a global distributor of books and entertainment, has hired Tsai Designs to create a variety of marketing materials for the company over the past years.
The Charlotte Observer is the largest newspaper in the Carolinas. Daily print editions feature everything from national and local news, to feature sections that include Health, Arts, Travel and more. As an in-house news and features designer, Priscilla Tsai worked with various editors and photographers to design many creative front pages, which involved idea conceptualization and execution though the direction of photo shoots and graphic design and illustration.
The Micheli Center, based out of Waltham, Mass., takes a new approach to sports medicine that involves injury prevention, in addition to treatment after injury. Needing to inform clients of new services and information, TsaiDesigns was asked to create a set of posters and handouts for the Center that will grab the attention of their targeted demographics – teenagers and their parents, as well as follow the set company branding and marketing style.
Chasing the Points, a blog dedicated to maximizing credit card point earnings for travel, developed a new distance-based airline calculator which uses an algorithm to figure out how a someone can redeem earned credit card points for maximum value. To help blog readers understand the inner workings of the calculator, Chasing the Points enlisted my help to illustrate a few elements of the calculator as an infographic. Combining hard data with friendly, approachable design elements resulted in this visually-pleasing and informative graphic.
This logo was designed for a company specializing in pavement maintenance. The logo is strong and industrial with thick, bold type, and the colors convey the fact that the company works with beautiful dark, black asphalt and sealcoat that are eco-friendly.